Disney Moves on From Penn to Hitch ESPN to DraftKings
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The post Disney Moves on From Penn to Hitch ESPN to DraftKings appeared first on Vegas Slots Online News. Swiftly moving on The competitive nature of the US online sports betting market was clearly demonstrated this week as The Walt Disney Company wasted no time replacing treasured subsidiary ESPN’s former partner. naming DraftKings the exclusive O
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The post Disney Moves on From Penn to Hitch ESPN to DraftKings appeared first on Vegas Slots Online News. Swiftly moving on The competitive nature of the US online sports betting market was clearly demonstrated this week as The Walt Disney Company wasted no time replacing treasured subsidiary ESPN’s former partner. naming DraftKings the exclusive Official Sportsbook and Odds Provider for ESPN Just hours after Penn Entertainment announced the early, mutual termination of the ESPN Bet licensing deal, Disney revealed a new, multi-year agreement naming DraftKings the exclusive Official Sportsbook and Odds Provider for ESPN. The sports media giant’s PR arm later took to X with the news: ESPN & @DraftKings enter a multi-year agreementDraftKings will become the Official Sportsbook & Odds Provider of ESPNDetails: https://t.co/1Vx55jBbBc pic.twitter.com/8m9kcEFRjl— ESPN PR (@ESPNPR) November 6, 2025 Contrary to reports that the brand name ESPN Bet would be no m
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ore, the brand will instead be repurposed into a sports betting content firm. The new-look brand will include DraftKings Sportsbook integrations and will be “anchored” by its ESPN BET Live betting show, with associated social media channels directing users to place bets via DraftKings. Changes and familiarities The ESPN-DraftKings partnership goes live December 1, the same day Disney’s ex-partner Penn rebrands away from ESPN Bet to theScore Bet. Penn will continue its sportsbook operations in 20 states come December 1 as the rebranded theScore, and its CEO Jay Snowden said his brand would be giving higher prominence to championing its online casino and retail casino business. still has big hopes for ESPN Disney’s swift rebound, however, is a clear signal that it still has big hopes for ESPN and as such is continuing to integrate sports betting deep into its content. ESPN Chairman Jimmy Pitaro described the move as a natural progression, stating: “Working w
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ith DraftKings, a leader in the space, will allow us to build upon that foundation, continue to super-serve passionate sports fans and grow our ESPN direct-to-consumer business.” Made for each other? According to the Disney press release, DraftKings will assume control of ESPN Bet’s dedicated betting tab within the ESPN App. The full ESPN-DraftKings integration, rolling out through 2026, will eventually feature exclusive betting services, odds, and direct access to the Boston brand’s “sportsbook, daily fantasy, and Pick6 offerings.” While ESPN benefits from having the US’s second largest sportsbook stitched into its digital products, DraftKings gains lucrative access to ESPN’s massive user base. “ESPN’s unmatched visibility across the world of sports make this collaboration a natural fit,” said Jason Robins in approval of his brand’s fast-moving new partner. The post Disney Moves on From Penn to Hitch ESPN to DraftKings appeared first on Vegas Slots Online News.
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The post Disney Moves on From Penn to Hitch ESPN to DraftKings appeared first on Vegas Slots Online News. Swiftly moving on The competitive nature of the US online sports betting market was clearly demonstrated this week as The Walt Disney Company wasted no time replacing treasured subsidiary ESPN’s former partner. naming DraftKings the exclusive Official Sportsbook and Odds Provider for ESPN Just hours after Penn Entertainment announced the early, mutual termination of the ESPN Bet licensing deal, Disney revealed a new, multi-year agreement naming DraftKings the exclusive Official Sportsbook and Odds Provider for ESPN. The sports media giant’s PR arm later took to X with the news: ESPN & @DraftKings enter a multi-year agreementDraftKings will become the Official Sportsbook & Odds Provider of ESPNDetails: https://t.co/1Vx55jBbBc pic.twitter.com/8m9kcEFRjl— ESPN PR (@ESPNPR) November 6, 2025 Contrary to reports that the brand name ESPN Bet would be no
more, the brand will instead be repurposed into a sports betting content firm. The new-look brand will include DraftKings Sportsbook integrations and will be “anchored” by its ESPN BET Live betting show, with associated social media channels directing users to place bets via DraftKings. Changes and familiarities The ESPN-DraftKings partnership goes live December 1, the same day Disney’s ex-partner Penn rebrands away from ESPN Bet to theScore Bet. Penn will continue its sportsbook operations in 20 states come December 1 as the rebranded theScore, and its CEO Jay Snowden said his brand would be giving higher prominence to championing its online casino and retail casino business. still has big hopes for ESPN Disney’s swift rebound, however, is a clear signal that it still has big hopes for ESPN and as such is continuing to integrate sports betting deep into its content. ESPN Chairman Jimmy Pitaro described the move as a natural progression, stating: “Working
with DraftKings, a leader in the space, will allow us to build upon that foundation, continue to super-serve passionate sports fans and grow our ESPN direct-to-consumer business.” Made for each other? According to the Disney press release, DraftKings will assume control of ESPN Bet’s dedicated betting tab within the ESPN App. The full ESPN-DraftKings integration, rolling out through 2026, will eventually feature exclusive betting services, odds, and direct access to the Boston brand’s “sportsbook, daily fantasy, and Pick6 offerings.” While ESPN benefits from having the US’s second largest sportsbook stitched into its digital products, DraftKings gains lucrative access to ESPN’s massive user base. “ESPN’s unmatched visibility across the world of sports make this collaboration a natural fit,” said Jason Robins in approval of his brand’s fast-moving new partner. The post Disney Moves on From Penn to Hitch ESPN to DraftKings appeared first on Vegas Slots Online News.